WhiteRock Trailside Talk

Scaling Sales and Building Trust with Michael Griego, President & Founder of MXL Partners

Michael Griego shares his journey from door-to-door sales to founding MXL Partners, a sales effectiveness training and consulting firm. He discusses the challenges of building a business during the dot-com bubble and how his work with private equity firms has shaped his approach to sales strategies.
Michael also reflects on his faith-based initiative, Biblical Viewpoint, and how his experiences have influenced his mentoring and leadership. Tune in for insights on sales, leadership, and living with purpose.
 
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers.
Be sure to subscribe so that you never miss an episode!
Links:
https://mxlpartners.com/
 
Ways to tune in:
-Spotify: https://open.spotify.com/episode/0vCH7tsJkHmbSTgXNLYMOK?si=Uy7sT2N6SCiSG-8WeXHYMg
-Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-sales-and-building-trust-with-michael/id1740171840?i=1000679929863
-YouTube: https://youtu.be/lQw2f5pisM0
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=audio&utm_campaign=trailside-talk-7
 

Advancing a Career in Salesforce with Ramon Vingochea, Salesforce Software Engineer for WhiteRock

Ramon shares his key learnings, challenges and triumphs of his journey from a sales role to a Salesforce Software Engineer at WhiteRock. Learn how Ramon leveraged his passion for Salesforce to make a bold career move and gain actionable advice on how to start and grow a career in Salesforce.
 
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode!
 
Links:
- https://rockyourcrm.com
- https://www.linkedin.com/in/ramon-vingochea-415a291b4/
- https://www.linkedin.com/company/white-rock-technologies
 
Ways to tune in: 
- YouTube: https://www.youtube.com/watch?v=yHilF6Hb90g
- Spotify: https://open.spotify.com/episode/2cvCCuI09ITtbkjZcL32rP?si=ea9f8254aafd4708
- Apple Podcasts: https://podcasts.apple.com/us/podcast/advancing-a-career-in-salesforce-with-ramon/id1740171840?i=1000667202414
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-6

Elevating Sales Effectiveness with Simon Boyce, Chief Revenue Officer of SEAM Group

Learn about SEAM Group's journey of growth and efficiency. Simon Boyce, Chief Revenue Officer of SEAM Group shares the strategies behind SEAM Group's success, including optimizing sales processes, enhancing productivity, and fostering a culture of continuous improvement.
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers.
Be sure to subscribe so that you never miss an episode!
 
Links:
-LinkedIn: https://www.linkedin.com/in/boycesimon/
 
Ways to tune in:
-Spotify: https://open.spotify.com/show/1J5WXCGpr0bMWCLvjaHwMi
-Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840
-YouTube: https://youtu.be/AGJhrdMENMA
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-1

Strategies for Market Leadership with Ryan Hellmers, Director of Finance for StenTech

Discover how StenTech navigates industry challenges and drives growth. In this episode, Ryan Hellmers discusses StenTech’s approach to leadership, strategic collaborations, and the financial strategies and operational optimizations that contribute to StenTech's ongoing success.
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode!
Links:
- https://www.stentech.com/
- https://www.linkedin.com/company/stentech-inc/
- https://www.instagram.com/stentechinc/
Ways to tune in:
-Spotify: https://open.spotify.com/episode/1BlViiuhRoYXX234hJkWyy?si=7y4Qm58JTcKOC323CX-H9A
-Apple Podcasts: https://podcasts.apple.com/us/podcast/strategies-for-market-leadership-with-ryan-hellmers/id1740171840?i=1000659059922
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-5

Empowering Community Banks with Ben France, Director of Business Development of Smiley Technologies

Gain insight into banking software and Smiley's unique approach to serving community banks with Ben France. From Smiley's relationship-first approach to the company's role as a trusted advisor, learn how Smiley serves and empowers community banks with their unique solutions.
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode!
Links:
-LinkedIn: https://www.linkedin.com/company/smiley-technologies/
-LinkedIn: https://www.linkedin.com/in/bfrance/
Ways to tune in:
-Spotify: https://open.spotify.com/episode/5vpJIeueDR8popgVEyUut0
-Apple Podcasts: https://podcasts.apple.com/us/podcast/empowering-community-banks-with-ben-france-director/id1740171840?i=1000656663764
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-4
 

Navigating Tech Transformation with Igor Bondarenko, Chief Technology Officer of SEAM Group

Today’s guest shares about the pivotal role that technology plays in business transformation. Hear from Igor Bondarenko, Chief Technology Officer of SEAM Group, about how SEAM Group is shaping the future of the facility management industry and enhancing customer experiences through innovation.
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers. Be sure to subscribe so that you never miss an episode!
Links:
-LinkedIn: https://www.linkedin.com/company/seamgroup/
https://www.linkedin.com/in/igbondarenko/
Ways to tune in:
-Spotify: https://open.spotify.com/episode/6ujctlSMkMAE8PiyRszthm
-Apple Podcasts: https://podcasts.apple.com/us/podcast/navigating-tech-transformation-with-igor-bondarenko/id1740171840?i=1000654681604
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-3
 

Fostering Sales Team Success with Pete Todd, President of Veltiosi Advisors

Join us for a conversation with Pete Todd, President of Veltiosi Advisors. Gain valuable insights into fostering business success, managing change, and building effective sales processes from Pete's wealth of experience.
WhiteRock's Trailside Talk program spotlights leaders on the trail to CRM success. Each episode shines a light on an organization that is leveraging Salesforce in powerful ways to better serve their customers.
Be sure to subscribe so that you never miss an episode!
 
Links:
-Veltiosi Advisors: https://veltiosiadvisors.com/
 
Ways to tune in:
-Spotify: https://open.spotify.com/show/1J5WXCGpr0bMWCLvjaHwMi
-Apple Podcasts: https://podcasts.apple.com/us/podcast/whiterock-trailside-talk/id1740171840
 
Trailside Talk is sponsored by WhiteRock, your partner in all things Salesforce.
Learn more: https://rockyourcrm.com/trailside-talk?utm_source=podcast&utm_medium=email&utm_campaign=trailside-talk-2